Serena Linley Provence

London SW3

This shop for Serena Linley in Knightsbridge has a 40 sq.m ground floor retail space with a rear courtyard garden and an upper mezzanine area arranged around a double height void.

The shop sells a range of bespoke lifestyle and well-being products including different soaps specifically created for hard or soft water for specific cities. At mezzanine level is skin testing equipment to collect data required for creating bespoke soap products for individual clients.

One of the main concepts of the interior was to create a streamlined, paired down yet warm and welcoming interior using natural materials. Hence the use of solid Douglas Fir timber throughout for the new joinery and Pierre du Bourgogne stone slabs from Provence on the floor and wall cladding.

The timber has been treated with a lye and white soap finish to achieve a paler ‘soapy’ look and provide protection to the wood. The joinery has been designed to showcase each range of products within top lit display boxes of varying sizes with mirror backs. At low level are cupboards for storage with pull out drawers above for displaying larger groups of products.

A number of lighting effects have been achieved ranging from low and high level recessed lighting, floor lights, step lights, display lighting and tiny fibre optic star effects to the ceilings. We also designed a bespoke chandelier of carbon filament light bulbs hung on traditional cloth flex.

Your work an absolute triumph, thank you so, so much

Serena Linley Provence



• ES Magazine, November 2011
• Design Week, December 2010